Tonight, I am going to introduce a guest star in the universe of sustainable fashion… Miik!! Make some noise!

But before that, I thought I would quickly summarize the most urgent problems linked to the way our clothes are produced today. Promise, I’ll be quick. The point of the blog is to focus on solutions rather than problems.

-Growing cotton is VERY water-consuming (obtaining 1 kilo of cotton requires an estimated 3,800 liters of water) and pesticides-intensive.

-The garment industry uses toxic chemicals that are not well regulated i the countries of production, causing dramatic health and ecosystems hazards.

Labour conditions are still terrible for workers in countries where most clothes are produced.

-The clothes we buy are of very poor quality. They don’t last, fray, and quickly loose shape.

Do you agree to call that the paradigm of lousiness?

Thankfully, imaginative people with entrepreneurship spirit are proposing alternatives. Miik is one of these companies. And guess what? It’s Canadian! And guess what (bis)?? It’s eco-friendly AND sexy!

In my opinion, some eco-friendly fashion brands compromise on elegance and style. So I held breathe before landing on Miik’s homepage and… there it was. Colourful, feminine, modern. Bingo!

Key facts about the brand:

-Miik garments are made of eco-friendly fabrics, like bamboo and linen. If you take bamboo for example, it is an incredibly sustainable material for making clothes because it grows very fast and self-propagates. On top of that, bamboo doesn’t need pesticides, fertilizers or watering to grow.  And yes, it feels good on your skin: it’s soft and very comfortable! (tested and approved).

-After the yarn is shipped to Canada, everything is made locally in Ontario. Miik is very transparent about its fabrication process and gives many details about it. The only thing I had to ask is where the bamboo threads come from. I received a quick and friendly answer explaining that it comes from China. The yarn is delivered in Bolton and transformed into fabric. It is then dyed in Agincourt. The dyes they use are Oeko-approved (Oeko is a demanding textile certification granted by independent third parties). Lastly, the designs are sewed in Markham and downtown Toronto. On top of curbing CO2 emissions, this approach also fosters the local economy and allows the brand to keep control over its supply chain.

-Finally, their pieces are made to last. The quality is such that Miik’s clothes can be worn year after year and still look good. So ok, the initial price first seems high but it is the price of quality and good design. Remember Grandpa’s saying? “I’m too poor to afford bad quality”. Think about it next time you come across a tempting 12-dollar T-shirt! Personally, my new strategy in terms of buying clothes is to either buy second-hand clothes, swap or buy new ones, but only if I’m sure they will last at the very least 10 seasons (or more).

Where in TO?

Here is a list of retailers in Canada, (including Toronto) where you can find Miik’s garments. I have only been to Logan and Finley on Queen Street West. (670 Queen Street West). The service was very nice and helpful there, and they have a selection of other eco-friendly brands. You can also buy online.

Before going, take a look at this video introducing the spring collection!!

I’m telling you. You won’t like it, you’ll love it.