b.good

Does fast food have to be synonymous with poor-quality raw materials, health issues and high environmental costs?

For best friends Anthony and Jon, the answer to that question is a clear No, the No that led to the creation of b.good in 2004. They tell the story of how Anthony’s uncle used to feed them excellent meals when they were kids and how later they combined a love for fast food and qualitative food in… b.good!

How is it better than traditional fast-food chains?

-First, their ingredients are all sourced locally. Concretely, it means your beef hasn’t traveled in a private jet from Argentina or the US just because it is cheaper to source it from there.

All the raw materials used in the menu, from the potatoes to the bread, come from Ontario’s producers. Cheddar cheese? From Bright Cheese and Butter, in Bright. Turkey? From Hayter’s farm, in Oashwood. All their restaurants have a big map where they show the exact locations of their partners / producers.

Now, there is another thing I like about the idea of local, apart from the benefits in terms of CO2 emissions. I like that it reconnects us with the farmers who feed us. When I went to b.good on Queen West, I spent some time reading the book where they introduce all their providers, showing their pictures, the pictures of their farms…It was a healthy reminder that supermarkets don’t feed us! These people do.

-b.good also serves seasonal food. Quite logically, their menu adapts to the seasons and to what nature has to offer during each season. We got used to fast-food chains serving the same invariable food all year round and it became normal to us.

-Last thing I like about them is that they communicate openly about nutrition facts. Their website displays a very clear and visible tab of nutrition facts for all their meals.

You may also wonder at this point: is their food actually good and tasty? It definitely is. From all the times I have been there, I have never been disappointed.

But I’ll be totally frank. When I go to a fast food, I want fat. I want to feel the fat in my mouth and enjoy a ten-minute little death that will leave a more lasting print in  my body.  There, the fat lovers in us will be less satisfied for sure. What it means is we need to work on our addiction to fat, salt and sugar and to reeducate ourselves.

Where in TO?

For now, b.goo has 3 locations in Toronto:

-100 Front Street East (just behind St Lawrence market

-573 Queen Street West

-10 King Street East